Composite Bike

What if you could take the best bits of every bike and create the ultimate ride? Using bespoke photography, and a target for realism the above bike was achieved and set the the campaign image for every media.

The top ten bikes presenting the major manufacturers were collected and shot over a three day period in a local studio providing me with ten shots of some beautiful but very different bikes. In the meantime I had done a lo-res visual for reference. I had a budget of 16 hours and the comp began with an hour of deciding how I was going to approach it and which parts of which bikes I might use.